SELECTED WORK / WAA BRAND LAB

Thinking.
Made tangible.

Brands with character.
Places with purpose.
Experiences that stay with you.

Strategy, concept and execution. Explore the thinking behind each project.

Explore the collection

11 projects

Glazed Aqua Deep concierge pavilion overlooking the marina

PlacesBrand identity & spatial concepts

Aqua Deep Marina

One marina. One connected experience.

Brand strategyService positioning

Hanz and Ju corn-dog packaging concept in orange and black

BrandsBrand & packaging concepts

Hanz & Ju

A brand with an appetite.

Brand positioningBrand system

HospitalityConcept design

Tanafus

A slower rhythm. A richer stay.

Hospitality conceptCommercial strategy

Aerial concept of a palm-lined eco-lodge beside the Red Sea

PlacesDestination concept

Marsa Taia

Reef. Desert. Beach. One world.

Destination positioningAudience strategy

Concept view of a desert safari station with an ATV zone, shaded courtyard and elevated hospitality terrace

PlacesConcept design

Red Sea Safari Station

Adventure, with a sense of place.

Destination conceptSpatial planning

StrategyIntegrated brand programme

Red Hills

From positioning to a brand people experience.

Brand strategyCampaign systems

Proposed completed Elphistone retail facade with arched glazing

PlacesRetail destination concept

Elphistone Promenade

A place beyond the shell.

Destination positioningRetail programme

Three AREF masterbrand finalist identity routes in navy, green and burgundy

BrandsNaming & identity exploration

AREF Group

Many ventures. A shared identity.

Naming strategyMasterbrand architecture

ENZA and Red Hills Easter lounge overlooking the sea

ExperiencesDelivered events

Events & Experiences

From brand world to shared experience.

Event managementProduction

StrategyPositioning & brand strategy study

Azzurra Elite

A new chapter in elevated living.

Brand diagnosisPositioning

Conceptual sunset aerial of a marina and surrounding waterfront buildings

ExplorationsDestination strategy & concept study

Port Rawi

A waterfront imagined as a place to belong.

Destination strategyProduct programme

THINKING BEHIND THE WORK

From the first question
to the final touchpoint.

Our work connects strategic direction with creative expression. A name, a narrative, a physical space or a live experience: each is part of the same brand story.

Explore our expertise

Thinking.Made tangible.