Brand strategy & identity
A clear proposition, a recognisable identity and practical tools for telling the same story across channels.
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Red Hills · Integrated brand programmeOUR EXPERTISE / WAA BRAND LAB
From a clear idea to a connected experience.
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WAA Brand Lab is a full-service brand consultancy based in Sahl Hasheesh, Egypt. We connect strategic, creative and commercial thinking to shape what a brand or place stands for, and how people experience it.
Red Hills · Integrated brand programmeDestination creation
A reason to visit, a considered mix of experiences and a distinctive character rooted in the place.
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Marsa Taia · Destination conceptHospitality concepts
Positioning, guest journeys, spatial ideas and commercial concepts developed as one hospitality proposition.
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Tanafus · Concept designEvent production & management
Branded environments and live experiences, connecting the initial idea with production and on-site delivery.
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Events & Experiences · Delivered eventsONE CONNECTED APPROACH
Each discipline.
The same direction.
A project may begin with positioning, an identity, a destination opportunity or an event brief. We look at the wider picture, then define the work that will move it forward. Strategy informs the creative direction; design makes it tangible; communication and physical experiences carry it into the world.
Our work also spans concept design, marketing and communications, campaigns, editorial direction and brand playbooks. We shape the scope around the decisions your project needs, with clear deliverables and a shared direction from the start.
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