ABOUT WAA / WAA BRAND LAB
WAA Brand Lab is a boutique consultancy shaping how brands, destinations and developments come to life. We unite strategy, creativity and commercial discipline in one integrated system. Headquartered in Sahl Hasheesh, we bring international experience to some of the region’s most dynamic growth frontiers.
FOUNDERS
Co-Founder & Managing Partner
Walid brings more than 20 years of international experience across the UAE, Egypt, the US, Canada and Latin America, leading work for names in real estate, hospitality, automotive, aviation, F&B and lifestyle. His focus is marketing strategy, positioning and go-to-market, and he is known for cinematic storytelling, strategic rigour and the ability to carry a brand across cultures and markets.
LinkedInCo-Founder & Managing Partner
May brings extensive experience across Egypt, the GCC and Africa, with deep strength in market intelligence, government relations and strategic partnerships. Her commercial leadership spans tenant-mix creation, pricing systems, sales-channel refinement, training and operational setup: the foundations of a high-performance development ecosystem.
HOW WE WORK
From insight to impact, in four stages.
Market truths, cultural context, competitive reality.
Positioning, narrative, strategic direction.
Identity, experience and communication systems.
Activation, optimisation and ongoing brand guardianship.
HOW WE ENGAGE
The core of a new brand and its first market presence: positioning, identity, assets and launch essentials.
Refreshing and elevating an existing brand to widen visibility, sharpen relevance and renew performance.
End-to-end brand, marketing, communications, PR and commercial management for master developers and large organisations.
WHO WE WORK WITH